SQUARE: TV BRAND CAMPAIGN
This summer, a small team came together to launch a fast-turn campaign spotlighting a handful of inspiring small businesses—and a few well-known faces who run their own. With mostly in-house creatives, we shaped a simple idea: let the slow zooms speak.
Instead of chasing the frenetic pace of social feeds, we leaned into restraint. Minimal edits, deliberate pacing—a calm in the storm of endless reels.
Thanks to an incredible team, these pieces came together in record time. Excited to see them out in the world, and even more excited to carry this campaign into 2026.
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My Role:
Art Director, Senior Editor, Post Creative Lead