Dear Dad
Peter Dario, a Filipino-American entrepreneur and owner of Terrace Plant Shop, lost his father and grandfather in the same week. His shop is a living memorial for his family and others who died during the pandemic, and a haven to those they left behind.
“After everything that we’ve all gone through, the pain, the sorrow, the confusion — I wanted to give everyone a symbol that we can all come back together and live fulfilling lives and be great again.”
To read more about Peter and Terrace Plant Shop, visit squ.re/deardad.
My Role:
Creative Director